Content marketing is the creating, publishing, and promoting of blog posts, videos, podcasts, and anything else targeted at a specific audience with the intention of attracting new customers.
Why content marketing?
It Costs Less
Content marketing is free and gets approximately 3 times more leads than paid advertising.
Content Helps Sales
Content is the beginning of the sales funnel and engages viewers first.
Creates Long Term Value
A consistent and appealing strategy can provide a continuous flow of traffic.
Content marketing is an essential key to any digital marketing strategy and can be applied to a wide variety of businesses.
A simple blog can position your brand as an industry leader, and establish stronger ties with your audience to build a loyal fanbase. By building a loyal fanbase, you create a long term foundation for converting traffic.
Thats how coffee company Blue Bottle Coffee educated its customers and built a $700 million e-commerce business.
By leveraging content marketing, the coffee company showcased their expertise in the industry and created a brand that people wanted to talk about.
With a consistent strategy, you can enhance the power of your brand and build a business people know and love.